Archive for the ‘Drive Change’ Category

Drive Change: Snowday Design Reveal Party

On Thursday afternoon we finished installing exterior panels on Drive Change’s first food truck Snowday. This marks the end of the design and fabrication phase for Snowday and the beginning of a new journey on the streets of New York City in the coming year.

Below is a 1-minute timelapse of the final hours of installation.

SITU STUDIO Timelapse Snowday Install from Situ Studio on Vimeo.

In celebration of the finished truck Drive Change hosted a design reveal party at Situ Fabrication in the Brooklyn Navy Yard. Hundreds of people showed up to see the finished truck and sample a tasting menu inspired by Snowday’s signature ingredient – New York State maple syrup.


blogIMG_3883 (2)

Inhabitat stopped by to cover the event and describes the design as an “transformation of an old Con-Ed truck with an abstract snowflake design that echoes Snowday’s fun, arctic theme. Recycled materials such as reclaimed cedar and reclaimed Redwood from an old cooling tower were used to create the multi-colored, 3-layer snowflake pattern that wraps the vehicle…” Read the full post here


blogIMG_3919 (2)

Drive Change Truck Reveal Party

Drive Change is scheduled for a soft launch this winter while in the process of securing final permits and passing inspection. In the spring of 2014 Snowday plans on completing the first eight-month transitional program cycle that helps justice-involved youth adapt to life outside of prison.

Keep up with Snowday on social media via #justtrucks and @Snowdaytruck



Drive Change: Snowday Progress

Drive Change’s first food truck is well underway. Inspired by its signature dish, New York state maple syrup poured over fresh snow, this former Con-Ed truck has been named Snowday. These past weeks the truck has been at Shanghai Mobile Kitchen Solutions (MKS), where it’s been stripped of its original interior, and a new industrial kitchen  has been installed. Next stop is Situ Fabrication in the Navy Yard, where the exterior design made from repurposed wood panels covering the outside of the truck will be fabricated and installed, as a last step before Snowday is ready to hit the city streets in early winter this year.

mapple taffy-sugar on snow

Visit Snowday’s website here and explore a menu with locally sourced food and signature ingredient; New York State maple syrup.

Side with ladder

Ernie inside truck

Ernie and Foreman discuss installation details. Shanghai MKS is a family-operated business initially established in 1979 to provide Chinese cooking equipment and furnishing, and remains a go-to for food truck kitchen construction today.


Latest rendering of the design above, and a lighting mockup testing below showing how the letters from logo design will read at night. The exterior wood with  Snowday’s logo embedded in the pattern design will be installed as panels onto the hooks on the sides of the truck.

2013 10 21_Lighting_Mockup

To learn more about the social mission behind Drive Change click here, and stay up to date with progress follow #justtruck.


Drive Change Photo Diary: Design Phase and Interior Remodeling

We’re moving along in our process of getting Drive Change‘s first food truck on the road this winter. First stop on its route is Shanghai MKS – a family-owned and operated business and the go-to place for interior construction for food trucks in New York City. While they work on remodeling the interior of this old Con-Ed truck, we’ll finish up the design at the studio and prepare for installation of the exterior panels at building 132 in the Brooklyn Navy Yard. Here’s a series of photos from our kick-off design meeting and a few before-photos of the truck in its original state.

Stay tuned as the truck arrives at bldg. 132 in the Brooklyn Navy Yard in early November and we begin fabrication.






We’ll continue to document the journey of Drive Change’s first food truck from sketch to final truck #justtruck

Photos The IS Collective 

Building Food Trucks for Social Justice

That is the ambition of Drive Change, a newly initiated New York City based food truck business, and an alternative education program, dedicated to teaching transferable skills to youth re-entering society from the criminal justice system.

Situ Studio is excited to have partnered up with this organisation to build a series of food trucks, the first one, hitting the streets in early Fall of 2013.

Drive Change Launch Film. Learn more about the fundraising campaign here.

A Side of Social Justice

Jordyn Lexton, the founder of Drive Change spent three years teaching young people at East River Academy, a public school serving the youth incarcerated at Riker Island. Quickly, she noticed how frequently that population of people would recycle through the system, recycle back into the classroom, back into the jail. That left Jordyn asking why is this happening at such a high rate?

One of the more apparent and frustrating reasons is the fact that New York State is one of only two states (North Carolina is the other) that automatically arrests 16-year-olds as adults.

Once released, these young adults are 85 percent more likely to commit violent crimes than young criminals who were sent to rehabilitative programs.

Because they are treated like adults by the criminal justice system these young adults leave with open felonies on their records making it extremely hard, if not impossible to find a job or go back to school, social services are limited, while Jordyn notes that: “kids are also internalizing that sense of being a criminal. So the doors of opportunities are just shut on their faces when they leave.”

Founder, Jordyn Lexton and Annie Bickerton, Director of Development go foodtruck shopping on Long Island.

Drive Change wants to build a foodtruck that not only caters to a New York gourmet foodie’s high standards, but also motivates its employers to take ownership and pride in their work space. Drive change and Situ Studio wants to construct a foodtruck where both the tactile experiences of food and touch are emphasized.

Visually, the foodtruck will embrace the dynamic between industrial and organic materials, and even food ingredients. NY State maple syrup is a key ingredient in the menu, while an re-purposed Con-Ed truck is the skeleton of the truck.


To help Drive Change realize their first goal, go here to donate. There’s 16 days left!

We will be documenting Drive Change and Situ Studio’s food truck’s journey from concept, model, to finished truck.

Follow Situ Studio on Facebook and Twitter #justtrucks for updates.

Return top